{"id":987494605,"date":"2025-11-07T23:03:34","date_gmt":"2025-11-07T23:03:34","guid":{"rendered":"https:\/\/expoplasticos.mx\/2026\/?p=987494605"},"modified":"2025-12-08T13:33:25","modified_gmt":"2025-12-08T13:33:25","slug":"conectar-tactica-con-historias-el-camino-para-un-marketing-efectivo-en-la-industria-del-plastico","status":"publish","type":"post","link":"https:\/\/expoplasticos.mx\/2026\/conectar-tactica-con-historias-el-camino-para-un-marketing-efectivo-en-la-industria-del-plastico\/","title":{"rendered":"Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico."},"content":{"rendered":"[et_pb_section admin_label=\u00bbsection\u00bb]\n\t\t\t[et_pb_row admin_label=\u00bbrow\u00bb]\n\t\t\t\t[et_pb_column type=\u00bb4_4&#8243;][et_pb_text admin_label=\u00bbText\u00bb]\n<p class=\"has-text-color has-link-color wp-elements-10c303723def500784f30911a7ec1908\" style=\"color:#04649c;font-size:20px\"><strong>MARTES 24 DE MARZO 2026 | Horario: 12:00 a 13:30 pm<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"396\" src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/Andrea-Carraza-2.webp\" alt=\"\" class=\"wp-image-987494544\" srcset=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/Andrea-Carraza-2.webp 333w, https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/Andrea-Carraza-2-252x300.webp 252w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Andrea Carraza,<br><\/strong>Editora de la Revista Tecnolog\u00eda del Pl\u00e1stico<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\">Mostrar c\u00f3mo el storytelling y el marketing de contenidos pueden alinear la t\u00e1ctica con la esencia de las empresas del sector pl\u00e1stico, ayud\u00e1ndolas a posicionarse con autenticidad, visibilidad y prop\u00f3sito en un mercado cada vez m\u00e1s digital y competitivo.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-medium-font-size\">Semblanza del ponente:<\/h1>\n\n\n\n<p>Comunicadora social, periodista y editora de contenidos con m\u00e1s de 15 a\u00f1os de experiencia en periodismo econ\u00f3mico, marketing y comunicaci\u00f3n estrat\u00e9gica. Ha liderado proyectos de posicionamiento y storytelling para entidades privadas, p\u00fablicas y organizaciones internacionales, conectando la esencia de las marcas con su prop\u00f3sito a trav\u00e9s de narrativas aut\u00e9nticas. Actualmente es Editora Ejecutiva de la revista Tecnolog\u00eda del Pl\u00e1stico, desde donde impulsa la visibilidad, el marketing de contenidos y la transformaci\u00f3n comunicativa de la industria del pl\u00e1stico en Am\u00e9rica Latina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"46\" src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/11\/Logo-TP-1-1.webp\" alt=\"\" class=\"wp-image-987494699\" srcset=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/11\/Logo-TP-1-1.webp 155w, https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/11\/Logo-TP-1-1-150x46.webp 150w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/figure>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&amp;text=Conectar%20t%C3%A1ctica%20con%20historias%3A%20el%20camino%20para%20un%20marketing%20efectivo%20en%20la%20industria%20del%20pl%C3%A1stico.&amp;dates=20260324T180000Z\/20260324T193000Z&amp;details=Ponente%3A%20Andrea%20Carraza%2C%20Editora%20de%20la%20Revista%20Tecnolog%C3%ADa%20del%20Pl%C3%A1stico&amp;location=Expo%20Pl%C3%A1sticos%20-%20Expo%20Guadalajara\" style=\"border-radius:5px;font-size:16px\"><strong>A\u00d1ADIR EVENTO A CALENDARIO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/expoplasticos.mx\/2026\/registro-2\/\" style=\"border-radius:5px;font-size:16px\"><strong>REGISTRATE SIN COSTO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Mostrar c\u00f3mo el storytelling y el marketing de contenidos pueden alinear la t\u00e1ctica con la esencia de las empresas del sector pl\u00e1stico, ayud\u00e1ndolas a posicionarse con autenticidad, visibilidad y prop\u00f3sito en un mercado cada vez m\u00e1s digital y competitivo.<\/p>\n","protected":false},"author":3,"featured_media":987494544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"#04649c\"}}},\"color\":{\"text\":\"#04649c\"},\"typography\":{\"fontSize\":\"20px\"}}} -->\n<p class=\"has-text-color has-link-color\" style=\"color:#04649c;font-size:20px\"><strong>MARTES 24 DE MARZO 2026 | Horario: 12:00 a 13:30 pm<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":987494544,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/Andrea-Carraza-2.webp\" alt=\"\" class=\"wp-image-987494544\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Andrea Carraza,<br><\/strong>Editora de la Revista Tecnolog\u00eda del Pl\u00e1stico<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Mostrar c\u00f3mo el storytelling y el marketing de contenidos pueden alinear la t\u00e1ctica con la esencia de las empresas del sector pl\u00e1stico, ayud\u00e1ndolas a posicionarse con autenticidad, visibilidad y prop\u00f3sito en un mercado cada vez m\u00e1s digital y competitivo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":1,\"fontSize\":\"medium\"} -->\n<h1 class=\"wp-block-heading has-medium-font-size\">Semblanza del ponente:<\/h1>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Comunicadora social, periodista y editora de contenidos con m\u00e1s de 15 a\u00f1os de experiencia en periodismo econ\u00f3mico, marketing y comunicaci\u00f3n estrat\u00e9gica. Ha liderado proyectos de posicionamiento y storytelling para entidades privadas, p\u00fablicas y organizaciones internacionales, conectando la esencia de las marcas con su prop\u00f3sito a trav\u00e9s de narrativas aut\u00e9nticas. Actualmente es Editora Ejecutiva de la revista Tecnolog\u00eda del Pl\u00e1stico, desde donde impulsa la visibilidad, el marketing de contenidos y la transformaci\u00f3n comunicativa de la industria del pl\u00e1stico en Am\u00e9rica Latina.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":987494699,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/11\/Logo-TP-1-1.webp\" alt=\"\" class=\"wp-image-987494699\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"17px\"} -->\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"backgroundColor\":\"vivid-cyan-blue\",\"textColor\":\"white\",\"width\":100,\"className\":\"is-style-outline\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"border\":{\"radius\":\"5px\"},\"typography\":{\"fontSize\":\"16px\"}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&amp;text=Conectar%20t%C3%A1ctica%20con%20historias%3A%20el%20camino%20para%20un%20marketing%20efectivo%20en%20la%20industria%20del%20pl%C3%A1stico.&amp;dates=20260324T180000Z\/20260324T193000Z&amp;details=Ponente%3A%20Andrea%20Carraza%2C%20Editora%20de%20la%20Revista%20Tecnolog%C3%ADa%20del%20Pl%C3%A1stico&amp;location=Expo%20Pl%C3%A1sticos%20-%20Expo%20Guadalajara\" style=\"border-radius:5px;font-size:16px\"><strong>A\u00d1ADIR EVENTO A CALENDARIO<\/strong><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"backgroundColor\":\"vivid-green-cyan\",\"textColor\":\"white\",\"width\":100,\"className\":\"is-style-outline\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"border\":{\"radius\":\"5px\"},\"typography\":{\"fontSize\":\"16px\"}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/expoplasticos.mx\/2026\/registro-2\/\" style=\"border-radius:5px;font-size:16px\"><strong>REGISTRATE SIN COSTO<\/strong><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[18],"tags":[],"class_list":["post-987494605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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