{"id":987492758,"date":"2025-08-22T04:10:26","date_gmt":"2025-08-22T04:10:26","guid":{"rendered":"https:\/\/expoplasticos.mx\/2026\/?p=987492758"},"modified":"2025-11-20T19:00:50","modified_gmt":"2025-11-20T19:00:50","slug":"sistemas-de-optimizacion-de-costos","status":"publish","type":"post","link":"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/","title":{"rendered":"Sistemas de Optimizaci\u00f3n de Costos\u00a0Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico."},"content":{"rendered":"\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-992ff14f6f4017d5897f2e592961c09f\"><strong>MARTES 24 DE MARZO 2026 | Horario: 16:00 a 16:45 pm<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"389\" src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo.webp\" alt=\"\" class=\"wp-image-987492847\" srcset=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo.webp 388w, https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo-300x300.webp 300w, https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo-150x150.webp 150w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Javier Perdomo<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\">Presentar contenido relevante con respecto a la optimizaci\u00f3n de costos para las empresas, basados en 4 pilares: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"font-size:16px\">Proceso de compra de materia prima e insumos <\/li>\n\n\n\n<li style=\"font-size:16px\">Proceso productivo a trav\u00e9s de control de variables y de gerencia productiva <\/li>\n\n\n\n<li style=\"font-size:16px\">Proceso de mantenimiento de equipos y gesti\u00f3n de activos <\/li>\n\n\n\n<li style=\"font-size:16px\">Headcount y productividad de operarios y nivel supervisor.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Semblanza del ponente:<\/h2>\n\n\n\n<p style=\"font-size:16px\">Ingeniero industrial con m\u00e1s de 16 a\u00f1os de experiencia en procesos de redise\u00f1o y optimizaci\u00f3n tanto en la industria de consumo masivo, sector servicios (log\u00edstica) y retail. Su enfoque principal es el diagn\u00f3stico a trav\u00e9s de an\u00e1lisis estad\u00edstico de productividad y eficiencia operacional, con un amplio manejo de \u00e1reas de operaci\u00f3n en varias empresas del sector retail.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&amp;text=Sistemas%20de%20Optimizaci%C3%B3n%20de%20Costos%20Conectar%20t%C3%A1ctica%20con%20historias%3A%20el%20camino%20para%20un%20marketing%20efectivo%20en%20la%20industria%20del%20pl%C3%A1stico.&amp;dates=20260324T220000Z\/20260324T224500Z&amp;details=Ponente%3A%20Javier%20Perdomo&amp;location=ExpoPlasticos%20-%20Expo%20Guadalajara\" style=\"border-radius:5px;font-size:16px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A\u00d1ADIR EVENTO A CALENDARIO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/expoplasticos.mx\/2026\/registro-2\/\" style=\"border-radius:5px;font-size:16px\"><strong>REGISTRATE SIN COSTO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ingeniero industrial con m\u00e1s de 16 a\u00f1os de experiencia en procesos de redise\u00f1o y optimizaci\u00f3n tanto en la industria de consumo masivo, sector servicios (log\u00edstica) y retail. Su enfoque principal es el diagn\u00f3stico a trav\u00e9s de an\u00e1lisis estad\u00edstico de productividad y eficiencia operacional, con un amplio manejo de \u00e1reas de operaci\u00f3n en varias empresas del sector retail.<\/p>\n","protected":false},"author":3,"featured_media":987492847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|vivid-cyan-blue\"}}}},\"textColor\":\"vivid-cyan-blue\",\"fontSize\":\"medium\"} -->\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size\"><strong>MARTES 24 DE MARZO 2026 | Horario: 12:00 a 13:30 pm<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":987494544,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/Andrea-Carraza-2.webp\" alt=\"\" class=\"wp-image-987494544\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Andrea Carraza,<br><\/strong>Editora de la Revista Tecnolog\u00eda del Pl\u00e1stico<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Mostrar c\u00f3mo el storytelling y el marketing de contenidos pueden alinear la t\u00e1ctica con la esencia de las empresas del sector pl\u00e1stico, ayud\u00e1ndolas a posicionarse con autenticidad, visibilidad y prop\u00f3sito en un mercado cada vez m\u00e1s digital y competitivo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Comunicadora social, periodista y editora de contenidos con m\u00e1s de 15 a\u00f1os de experiencia en periodismo econ\u00f3mico, marketing y comunicaci\u00f3n estrat\u00e9gica. Ha liderado proyectos de posicionamiento y storytelling para entidades privadas, p\u00fablicas y organizaciones internacionales, conectando la esencia de las marcas con su prop\u00f3sito a trav\u00e9s de narrativas aut\u00e9nticas. Actualmente es Editora Ejecutiva de la revista Tecnolog\u00eda del Pl\u00e1stico, desde donde impulsa la visibilidad, el marketing de contenidos y la transformaci\u00f3n comunicativa de la industria del pl\u00e1stico en Am\u00e9rica Latina.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","_et_gb_content_width":"1080","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[18],"tags":[],"class_list":["post-987492758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sistemas de Optimizaci\u00f3n de Costos\u00a0Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico. - Expo Pl\u00e1sticos 2027<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistemas de Optimizaci\u00f3n de Costos\u00a0Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico. - Expo Pl\u00e1sticos 2027\" \/>\n<meta property=\"og:description\" content=\"Ingeniero industrial con m\u00e1s de 16 a\u00f1os de experiencia en procesos de redise\u00f1o y optimizaci\u00f3n tanto en la industria de consumo masivo, sector servicios (log\u00edstica) y retail. Su enfoque principal es el diagn\u00f3stico a trav\u00e9s de an\u00e1lisis estad\u00edstico de productividad y eficiencia operacional, con un amplio manejo de \u00e1reas de operaci\u00f3n en varias empresas del sector retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\" \/>\n<meta property=\"og:site_name\" content=\"Expo Pl\u00e1sticos 2027\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ExpoPlasticos\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T04:10:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T19:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Expopl\u00e1sticos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@expoplasticos\" \/>\n<meta name=\"twitter:site\" content=\"@expoplasticos\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expopl\u00e1sticos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\"},\"author\":{\"name\":\"Expopl\u00e1sticos\",\"@id\":\"https:\/\/expoplasticos.mx\/2026\/#\/schema\/person\/ce08cc2c2a16d502394239c3921a5d1d\"},\"headline\":\"Sistemas de Optimizaci\u00f3n de Costos\u00a0Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico.\",\"datePublished\":\"2025-08-22T04:10:26+00:00\",\"dateModified\":\"2025-11-20T19:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/expoplasticos.mx\/2026\/#organization\"},\"image\":{\"@id\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/expoplasticos.mx\/2026\/wp-content\/uploads\/2025\/08\/3.-Javier-Perdomo.webp\",\"articleSection\":[\"CONFERENCIAS\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\",\"url\":\"https:\/\/expoplasticos.mx\/2026\/sistemas-de-optimizacion-de-costos\/\",\"name\":\"Sistemas de Optimizaci\u00f3n de Costos\u00a0Conectar t\u00e1ctica con historias: el camino para un marketing efectivo en la industria del pl\u00e1stico. - 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